Fashion

Lori Loughlin and daughter Olivia Jade Giannulli are the ‘perfect pair’ in Steve Madden ad campaign

From serving time to serving looks.

Lori Loughlin and daughter Olivia Jade Giannulli teamed up for Steve Madden’s new “Perfect Pair” campaign, marking their first appearance in a fashion ad together.

The former “Full House” star and the Instagram influencer were paired together to demonstrate “the connection between two people with two different styles but one special bond,” according to a press release from the shoe brand.

The pair posed together around NYC in various Steve Madden shoe styles including studded ballet flats, motorcycle boots, heeled booties and more.

They even poked fun at their status as tabloid fixtures by holding copies of the “SM Post” inspired by this very newspaper, with the pub touting “The Best Shoes in Town.”

Olivia Jade and Lori Loughlin star together in a new Steve Madden ad campaign.
Steve Madden
The two poked fun at tabloid headlines with a Post-inspired paper.
Steve Madden
The former “Full House” actress was jailed for bribing the University of Southern California to accept Olivia and her sister Bella as fake rowing recruits.
Steve Madden

In May 2020, Loughlin, 59, and husband Mossimo Giannulli pleaded guilty to bribing the University of Southern California into accepting daughters Olivia and Isabella “Bella” Giannulli as fake rowing recruits, part of a sweeping college admissions scandal that rocked the news cycle for months.

Loughlin wound up serving a two-month sentence in prison, while her spouse served five months.

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Lori Loughlin and olivia Jade
This marks their first joint campaign.
Steve Madden
Olivia jade
Olivia modeled motorcycle boots.
Steve Madden
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Lori Loughlin and Olivia Jade
The campaign is part of the brand’s “Perfect Pair” initiative.
Steve Madden
Lori Loughlin and Olivia Jade
Loughlin was released from jail after the college admissions scandal in 2020.
Steve Madden
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The actress is now back in the Hollywood fold, having returned to the red carpet and to television screens.

Olivia, meanwhile, enjoyed a stint on “Dancing with the Stars” in 2021 and dated “Euphoria” actor Jacob Elordi in 2022.

While the photogenic couple reportedly called it quits last summer, they sparked reconciliation rumors in May — suggesting that perhaps there’s still another perfect pair in the mix.