Kim Kardashian wants people to know that she actually did taste the food in her now-viral Beyond Meat commercial.
After fans mercilessly mocked the “Kardashians” star for seemingly taking zero bites on camera – and appearing to “fake” chew in the 30-second ad – she posted a few behind-the-scenes snippets to her Instagram Story on Tuesday.
In the clips, the Skims founder, 41, could be seen sinking her teeth into various forms of the plant-based meat substitute.
“Guys, come on… 🍔,” she wrote atop the videos, one of which showed her removing the top bun from a vegan burger.
“Getting rid of some of the carbs,” she explained to someone on the set.
After chewing the small bite for a few seconds, Kardashian exclaimed, “So good.”
Another clip showed her trying a meatless chicken finger, which was followed by a slice of vegan sausage and a Beyond Meat taco.
The extended version of the scene showing the former “Keeping Up With the Kardashians” star posing for a selfie with the product captured the fashionista biting and chewing the item in her hand.
It’s unclear why none of the shots showing the star actually consuming the food made the final ad, but the company could have saved itself – and its new “Chief Taste Consultant” – a lot of grief.
“You didn’t show her actually consuming the product… 🤷🏽♀️ Did she actually eat it?” one critic commented on the original post, arguing that the commercial made them not want to purchase Beyond Meat.
The wisecracks were endless, as many chimed in with things like, “Fake eating… I see you 🤨,” “You didn’t even eat the food 😂😂😂😂,” and “This is beyoooond meat, so good you don’t even have to eat it 🙄.”
