Move over, Kim and Khloé.
Kylie Jenner might be known for her beauty brand, but now she’s joining her sisters by entering the fashion industry with her own clothing line, Khy, which is set for a Nov. 1 release date.
The “Kardashians” star, 26, posted a glam photo of herself to announce the news on Instagram Tuesday, cryptically captioning the snap, “Meet Khy.”
In the image, she sits on the floor in a black faux leather trench coat with zips up the sides that’ll retail for $198, wearing the oversized style unzipped to show plenty of leg.
Kylie also sports red patent leather pumps from Acne Studios in the pic, wearing her hair down in a wavy style as she pouts at the camera.
She also models the coat in campaign photos for the brand, including an image on the Khy website — where fans can sign up now for “exclusive early access” to the first collection — featuring the businesswoman with her back to the camera.
While Kylie didn’t reveal any other information about the collection in her social media post, she spoke to the Wall Street Journal about Khy’s launch, telling the publication that “the whole line is really inspired by my personal wardrobe, and the different moods that I’m in.”
She described Khy’s first drop, a collaboration with celeb-loved label Namilia, as “King Kylie — who I am at my core.” All 12 items will be priced under $200 and offered in sizes ranging from XXS to 4X, per a press release.
The clothing company’s name is a play on her nickname, “Ky,” per the brand, “with an ‘h’ to symbolize destiny, good fortune, and spirituality.”
Page Six Style reported in August that Kylie was entering the clothing biz after signing a deal with Jens and Emma Grede, the same design team responsible for Kim Kardashian’s Skims and Khloé Kardashian’s Good American.
Although her sisters might be killing it in the fashion world, Kylie will go her own way, with a source telling us, “All the girls each have their own vision.”
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“They inspire and whip each other up,” the insider continued. “They’re all so different and independent, but they give each other a ton of advice.”
Indeed, Kylie told WSJ, “Creatively I have such a strong vision of what I want to look like and what I want to do and what I want to wear. There’s really no one telling me what to do.”
Momager Kris Jenner agreed, telling the publication her daughter “has actually been the creative director of her life and her wardrobe since she was able to walk.”
Although building a new brand comes with elements of chaos, Kylie seems to be taking the project in stride.
“I never get too stressed about these things because…fashion is supposed to be fun. We’re playing dress-up,” she said.
While this marks the mom of two’s first independent clothing brand, she collaborated with sister Kendall Jenner, 27, on a collection for PacSun in 2012.
As for Kylie’s Instagram followers, they seem pumped about her latest endeavor.
BFF Stassie Karanikolaou commented, “yupppp😊😊😊🔥🔥🔥🔥” while hairdresser Jesus Guerrero added, “Nice to meet you khy !”
“I KAN’T WAIT” wrote Colt Paulsen, who hosts E! News’ “Kards Katch Up,” while another fan added, “HOTTTTTT I’m obsessed with this fit and those gorgeous red heels 😩😍.”
“is this the brand north was talking about on live? hahahaa 👀,” Kylie megafan Johnny Cyrus quipped, referring to a remark Kim’s 10-year-old daughter allegedly made on social media.
Watch this space for more details on Khy as its Nov. 1 launch date nears.
