It’s Skims for hims.
Kim Kardashian’s shapewear brand branched into men’s underwear this week, announcing the news with a star-studded campaign featuring San Francisco 49ers defensive lineman Nick Bosa, Oklahoma City Thunder point guard Shai Gilgeous-Alexander and Brazilian soccer star Neymar.
While the brand’s previously offered unisex styles through its Boyfriend Collection, the new drop marks Skims’ first time creating items for men — a category the brand’s “never had a bigger request than to launch,” as Kardashian told GQ.
While the unisex offerings were originally “going to be the start” of her men’s line, she shifted strategies based on feedback from her brother, Rob Kardashian.
“My brother was trying it all on for me and being my fit model, and [he] thought that the material was a bit too thin and had a lot of notes,” added the star, who then embarked on a three-year process of creating a full menswear range.
The final result — which drops on October 26 — is priced between $16 and $54 and offered in sizes XS to 5X in three fabric-focused collections: Stretch for a lightweight feel, Cotton for everyday wear and Sport designed to aid performance.
The latter is close to Kardashian’s heart, as she told GQ it was partially inspired by “experiencing sports with my kids, having it be a part of our daily life with my daughter who loves basketball, my son [who] plays American football and soccer.”
Added the star, “Getting some of their idols in the campaign is like a ‘pinch me’ moment.”
Bosa and Neymar put the sporty styles to the test in the campaign, with the former tossing a football while wearing the white Men’s Tank ($88) and the Men’s 3” Boxer Brief ($20) and the latter kicking a soccer ball while modeling the Sport T-Shirt ($44) and Boxer Brief ($24).
Gilgeous-Alexander’s looks include some of the brand’s warmer styles, like the Men’s Sport Legging ($54).
The athlete-packed ads are the latest in Skims string of star-studded campaigns, the most recent of which featured Cardi B.
Previous photoshoots have also seen actresses like Kim Cattrall, former Victoria’s Secret Angels like Heidi Klum and athletes like Alex Morgan stripping down to their Skims.